Learning about variable demand in the long run
نویسندگان
چکیده
منابع مشابه
Does Promotion Depth Affect Long-Run Demand?
We use the results of three large-scale field experiments to investigate how the depth of a current price promotion affects future purchasing. While most previous studies have focused on packaged goods sold in grocery stores, we consider durable goods sold through a direct mail catalog. The findings reveal different effects for firsttime and established customers. Deeper price discounts in the ...
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ژورنال
عنوان ژورنال: Journal of Economic Dynamics and Control
سال: 1995
ISSN: 0165-1889
DOI: 10.1016/0165-1889(94)00827-5